Author name: Liz August

Leadership Skills

Courage and Freedom

We’ve all been there – sitting in a meeting, out with colleagues, at a family dinner – when you witness someone saying or doing something that makes you cringe. Maybe it’s an offhand comment, domination of a conversation, a pointed opinion bluntly delivered, or a bold act that seems to say, “I don’t care what anyone else thinks.” You feel your judgments rush in, “How crude! How arrogant! So unprofessional! So insensitive! How can they be so oblivious? Why don’t they care?” Dig a little deeper and you might recognize something else stirring.  Beneath our judgments often lurks a secret yearning, a desire to be as unfiltered, as unburdened by self-censorship as those we label “too much.” Part of you wishes for that freedom to speak your truth without the constant nagging voice of self-censorship urging you, “Stay safe. Stay quiet. Don’t risk being shamed. Don’t give them a reason to judge you. Don’t say something stupid” This discomfort—anxiety in the chest, tightness in your throat,  guilt for wanting to speak out or stand out, shame, fear of being ostracized—is all too real. But what if I told you this tension is good – it is a rite of passage, and an invitation to growth.  That painful threshold is on your hero’s quest for personal freedom, confidence, and agency over your life. In childhood and early adolescence, survival depends upon our ability to learn how belong by pleasing others, not disrupting the family, know your place, and hiding our truest selves when necessary. But adulthood holds a special privilege: the freedom and authority to speak and be as we truly are. Some embrace this boldly, unafraid of the consequences, compelled to speak their truth regardless of whether it pleases or provokes. Sometimes, they speak their ‘truth’ even when its patently false (they must have their reasons). They have not banished fear but have chosen not to be ruled by it. “Courage is not the absence of fear, but rather the assessment that something else is more important than fear.” ~Franklin D. Roosevelt So how do we cross that threshold from fear to courage? How do we speak our  truth – or an unpopular fact – honestly, while holding onto humility, and empathy? How do we use our life experience and strength to lift others up and heal rather than wound? Here are some steps for speaking-up in your pursuit of personal freedom: 1. Allow yourself to feel your discomfort fully. It’s a sign you care. Intentionally make time to wallow. Feel and label the anxiety, the shame of being noticed, the fear of being singled out and rejected, mocked, or ejected.  The feelings coming from you to you are real and important so let them be your teacher urging you forward.  What is the message? What is your clearest worry you have the opportunity to overcome? What’s your next step? 2. Check your intent.  Before speaking, ask yourself, “Am I responding or reacting? Is what I’m about to say true? Will it build up or break down? Authentic expression can shock, provoke, and enlighten; it doesn’t have to shred others. Boldness is not about trampling others. It’s about honest expression that respects yourself and the listeners. 3. Permit imperfection: Boldness can be messy. Boldness can inspire.  Mistakes will be made; someone will be hurt or angered. Humility means owning your impact, apologizing when needed, and continuing to show up with ownership of your right to be heard. 4. Connect for its own sake, not for approval: Your job isn’t to be liked by all, but to build honest bridges where you can. Good relationships can go sour. Past adversaries can become allies. Treat others with respect and demand the same in return by showing up in full. Over time, these relationships become part of your robust network – your community. In short, growth involves discomfort. The fearful pulse in your chest prepares you for a choice: Is it a warning to retreat? Is it a signal that you are walking toward a new frontier in your life, breaking old ways of being? When you risk speaking up (or writing) honestly, with situational awareness and compassion, you become the hero of your own story—a story that starts with discomfort and ends with true agency, integrity, connection, and personal freedom. Embrace your voice, speak up about what you know because the world needs it, and you need it to RYP (reach your potential). Beth Masterman is an executive and leadership coach specializing in the human experience of leadership. Turn your trepidations into trampolines to greatness.

Change and Resilience

On The Other Side of Resistance

“Too many of us are not living our dreams because we are living our fears.” ― Les Brown I have been sharing my rebranding experience because I know I’m not the only one who feels resistance  – even dread – at the thought of updating a website, headshot, and logo. I finally dove in and now that I’m on the other side, I can say with certainty: it was worth it! And, resistance makes sense, too. Acknowledging your resistance may be the first step to figuring out what to do next. Rebranding isn’t just cosmetic. It forces you to grapple with difficult questions about what you stand for, what makes you different from others who do what you do, and what your business should look and feel like to others. That’s why we resist! We push through that resistance nevertheless because resistance is also an invitation to growth, the only lasting way to ease the angst. If you’re a small business owner considering a rebrand, what you can outsource are the technical aspects, but the vision, the voice, and overall feel, those belong to you and require your input and approval.  This article is an overview of what happened around the launch of my updated brand, and offers some practical considerations and tips. Launch and Wait  “As a man changes his own nature, so does the attitude of the world change towards him.” — Mahatma Gandhi, Indian Opinion (1913) Rebranding is like opening a window to let fresh air in. Current ideas and new ideas mix and there’s no going back. It is professional development in disguise and like any good professional development, it requires an investment of resources and commitment to the finish to yield lasting rewards.  Reaching a major milestone – the one you’ve been working toward for weeks, months, maybe years –  is a unique moment.  You exhale, celebrate, and then it gets quiet. The thrill of the chase fades, the push to produce or meet deadlines is over, and what takes its place is a new reality. A new mindset. In the days that have followed the April 2025 launch, I’ve noticed that I feel ‘well dressed’ in my new visual assets and effects. My message is clearer, my logo more confident,  and  I am eager to meet the opportunities the rebrand will invite in.  This is where I am now after the launch: New Headshot – its above on LinkedIn New Website: www.mastermancoaching.com.  New logo Every letter of my last name is in the triangle! A Few Practical Tips For those of you who are considering a similar refresh of your key visual assets, consider the following: The Website: Gathering and creating meaningful content and selecting the right images or design elements often takes more time, thought, and discipline than anticipated. As the client, you ultimately set the pace – if you delay providing what is needed, then it takes longer. What you want are patient, trustworthy, and reliable professional partners to help. Your web designer may want to interact with your other consultants such as the photographer, brand/logo expert, copywriter, and current host. Their steady support becomes even more important as the project progresses,  and the decisions get more nuanced. Web Designer: Thank you Liz August  Headshot: The headshot does not have to be just a checkbox on a branding to-do list. It is an opportunity for growth and an occasion to work closely with a visual artist. How do you want to show up? What are you going to wear? What setting or location? What mood? What colors compliment your presence? Those are questions a headshot forces you to answer now. Sure, AI can be used to generate a professional headshot, but as a part of professional development, I found real value in the process of working with a professional. Showing up for the camera in person is awkward at first. Getting through it successfully with a talented professional is an exercise in courage, trust, and discovery. Visual Artist: Thank you Sandra Costello  The Writing: To begin this rebranding project, I chose to work with a talented, experienced, professional writer who understands and can explain the differences between the writing style for a website versus a blog, etc. There is a good deal of writing when you redo your website, and communicating with others about the change is always part of any marketing strategy. For me, reaching a target of writing 12 articles this year is a work in progress, but nothing would have happened if I had not got started. Once you decide what you want to do, it helps to work with someone to get you on the right track, talk about ideas, and be your accountability partner. Thank you Judi Harrington  The Logo Design: You don’t need a logo to be successful and do great work. If you do want one, however, it is a illuminating experience to work with a branding professional. The creative process requires more probing identity and design conversations because your logo can be a reflection of you and your business. My brand consultant-artist took the letters in my last name and arranged them into a triangle. You see a triangle, I see a triangle designed to connect me to my brand, and that matters. Thank you Meg Joyce . She posted 5 signs you’re ready for a brand update on her website InKindDesign. Final Thoughts If you are content with your present professional headshot, website, and logo—and that contentment outweighs any desire for change—then honor that choice without judgment. Staying the course can be exactly right for you. For others feeling ill at ease with the status quo, recognize that clinging to resistance only prolongs the discomfort. Notice when you’re resisting and reflect upon what its source might be. Then move on and ask yourself: What is one next step I can take to test the strength of my resistance? Identify just that single step, take it, and  you’ve broken through and begun moving.

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